Branding of your service needs to be a carefully thought out process. The user will associate their experience with the brand. Positioning and usage of banners though to marketing campaigns and advertisements all play a part of the branding experience.
Mobile branding needs to take a complete new stance compared to traditional branding in order to best utilize the mobile device.
There are many ways to promote the brand, here are a few we deal with...
- Proximity Based
- Viral
- Notifications
- Subscriptions
- Social Networks
- Content based Advertising